The Logic List
With the explosion in social media, knowing how to interact and engage with customer is increasingly important. Check out these insights from our Social Media White paper.

 

 

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Watch how Yasser Hussein, part of the Operations Team in Erbil, grew his career at Aramex through his commitment to learning and self-improvement.

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As multinational companies and global investors seek new opportunities around the world, a lot of the smart money is heading to Africa. Here are some tips on how to join them. [Read More]

 

 

 

 

 

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Anyone Can Do It – Building Coffee Republic from our Kitchen Table

Anyone Can Do It: Building Coffee Republic From Our Kitchen Table, Sahar Hashemi (Capstone).
 

 

 With Aramex committed to supporting Middle East entrepreneurship, it is a good opportunity to revisit one of the biggest Middle Eastern success stories of recent times. Anyone Can Do It: Building Coffee Republic charts the story of Sahar and Bobby Hashemi, two siblings from Iranian origins, as they transform an idea born on their kitchen table into one of the UK’s most recognizable coffee chains. 

Although pitched as a “how to”, the book is really most successful at telling the compelling story of the siblings’ journey – the period of introspection which followed the death of their father, an idea that began as flash of nostalgia for New York’s coffee shops, and the development of the business through every conceivable problem - from loans, identifying suppliers, hiring employees and attracting customers. Although the title is open to debate, the central theme isn’t: determination is a vital ingredient in an any entrepreneurial venture.


 

Watch the Business Voice, World Leaders at your Desk, interview with Sahar Hashemi.

 

 

 

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