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Case Study: Delivering in Style with Majid Al Futtaim Fashion

What do Liz Claiborne, Juicy Couture, Monet & Co., Mexx, Lucky Brand Jeans, Fat Face, and Jane Norman have in common?


Besides being stylish clothing brands, they are all represented in the MENA & Levant by Majid Al Futtaim Fashion, a subsidiary of the parent company, Majid Al Futtaim (MAF) Group. We sat down with Mr. Mohammed Shoaib Hai, Head of Supply Chain at MAFF, to see how Aramex’s logistics solutions are helping a leading fashion retailer stay at the top of the clothing market.


Delivering fashion to customers is an art. It is an art that MAFF has stitched pretty well with over 90 retail outlets across the Middle East a number that is expected to grow within the next few years. In early 2010, with the Dubai Shopping Festival (DSF) in the background, the company renewed its partnership with Aramex - thus cementing its reputation as a principal retailer in the region (see video below). In many ways, MAFF has changed the face of shopping in the region, providing luxury and high-end fashion. “Due to this forecasted growth, it was important for us to find a logistics partner that would help us in bringing various fashion products to our clients in the most cost-effective manner," observed Mohammed.


Whereas on the retail side the process might seem self-explanatory, behind the curtains is a complex logistics network that ensures inventories are kept, clothing items are shipped, and last-minute demands are catered to. One of those back-end solutions is warehousing. “Specifically, a positively evolving warehouse process from Aramex has enabled MAFF to adapt to the challenges in the business,” Mohammed commented.   

In many ways, MAFF has changed the face of shopping in the region.

In the past three years, albeit not all that rosy as the  economic crisis took its toll on the retail industry and the relationship between MAFF and Aramex seemed to be in knots at times, MAFF has depended on Aramex for the delivery of clothing, accessories and perfumery to its outlets.


“We cannot deny that Aramex has been very supportive of our business requirements. With Aramex continuously advancing in the industry and being a key player in the Middle East, we are confident this partnership will remain strong,” Mohammed concluded. “This for us means improved sales through real-time visibility of our shipments, timely delivery with minimum or zero damage and/or shortages, and an improved capacity to meet our clients’ last-minute demands,” Mohammed further explained.


As consumer spending in the GCC picks up, MAFF continues to dispel the economic gloom by providing an assortment of high-end fashion across the region delivered by Aramex in style. 

Watch the range of logistics solutions that Aramex provides for the retail industry