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Case Study: American Express in the Middle East

 

Credit cards are an everyday part of our shopping habits. The chances are that you or someone you know has an American Express Card, and for good reasons too. BusinessWeek and Interbrand ranked American Express (AMEX) as one of the most valuable brands in the world, estimating the brand to be worth US$14.97 billion. Likewise, Fortune listed American Express as one of the top 30 Most Admired Companies in the World in 2008. 

In the Middle East and North Africa (MENA), the credit card market is still in its infancy, with a huge potential for growth and rising adoption rates. To leverage the growth of its credit cards, American Express Middle East signed a two-year contract with Aramex Bahrain to handle all outbound express business into the MENA region.

 

What does this mean for potential and current American Express Cardmembers? It translates into a delivery cycle that is secure, with full visibility and comprehensive tracking.

American Express Cardmembers will receive an SMS, prior to the shipment of their Cards, providing them with a tracking number and notification that their Card is being shipped (see sample on the right). The Cardmember can then use the tracking system at aramex.com or via SMS to know exactly where the Card is and the approximate delivery date/time. The Cards are then delivered securely, using best-practices and established verification procedures. 

 

Aramex created for

American Express Middle East a portal that provides tracking tools, benchmarks the on-time deliveries of shipments, and tackles any performance issues. 

 

These customized, flexible solutions provide the reliable and efficient delivery of financial products. In a time where new payments solutions and competitors are proliferating – including e-cash and mobile-based payment methods - keeping customers satisfied will help American Express retain its competitive edge in the credit card industry.

 
 

 

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