The potential, then, is clear. Aramex has long understood this, and the company has used strategic partnerships and joint-ventures to cement its place in the growing market. “At Aramex, we continue to broaden our investments and expansion in emerging markets such as China,” says Hussein Hachem, CEO of Middle East and Africa at Aramex. “By bolstering our logistics and transportation network in these regions, we can enhance our service offerings, expand our customer base, and strengthen our capabilities in third party logistics services to meet increasing demand as outsourcing trends continue. We believe we can add value in Supply Chain and total transportation solutions within these markets and in turn to our suppliers and customers.”
The company is currently finalizing plans for further expansion into China, which will be announced in 2011, but the office in Hong Kong, the vital trading gateway to the country, is going from strength to strength. The company established a customer-service office in the city 10 years ago to oversee express and freight movements out of China, and in 2009 it became a regional hub. According to Othman Al Jeda, Aramex CEO for Asia, “Investing and expanding in East Asia is a critical part of our long-term expansion strategy. The Middle East, one of our core markets, is primarily a consumer market that depends on imports from China and other parts of Asia, so a presence in Hong Kong is valuable to serve our clients on this major trade route.”
“In Hong Kong, we operate as a medium-sized enterprise concentrating on tailor-made solutions,” Aljeda adds. “We are able to compete with the more established companies due to our customer-centric model, which allows us to customize and scale our services to meet our customers’ needs.”
The importance of China to the global economy was particularly acute as the credit crisis plunged most of the world into a deep recession. Companies such as Aramex were able to offset much of the decline in global trade by registering admirable profits in their Asian businesses – operating income in the region increased by 80 percent in 2009. “The resilience of Asian markets was certainly a silver lining in the dark cloud of the global downturn in businesses,” stated Othman Aljeda.
Read more in past issues:-
1. On Track: Eruption Disruption
2. On Track: 20/20 Vision - Logistics at the end of 2020
3. On Track: The Logistics of e-commerce