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Case Study: Delivering in a Crisis


As events unfolded rapidly in Egypt during January 25th 2010, a team from Aramex was working feverishly to create grounds for reinstating operations across the country. All the efforts and the preparations paid off, as the company reactivated all of its operations on Feburary 5th, a few days after the revolution started. This creative and resourceful approach characterized a company that had for the past 29 years used its flexibility and ingenuity to deliver during a crisis.

For Aramex, operating as a transportation and logistics solutions provider for close to three decades meant delivering during a wide range of extraordinary events; from a civil war in Lebanon, to delivering aid to the besieged Gaza Strip, helping the victims of the floods in Pakistan, to the most recent events in Egypt. In Egypt, the company focused on keeping its people and facilities safe, partnered with the local communities to keep Egypt moving, and continued to deliver on its commitments to its stakeholders, including customers.


But delivering during difficult circumstances is not only about delivering to customers, but also delivering on its commitments to local communities. During and in the aftermath of the crisis, frontline staff and managers volunteered throughout the city as they cleaned up the streets and directed traffic to compensate for the absence of civil personnel. Ground couriers, who were experts in navigating the sometimes labyrinthine streets of Cairo, were especially well suited to help manage traffic jams throughout the city. Meanwhile, frontline staff and managers organized themselves into shifts as they helped up cleans the streets of a new Cairo.


Read more Case Studies from past issues:-


1. MAFF 

2. Citruss TV

3. American Express


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